Amazon Freight
Amazon Freight is the heart of Amazon’s middle mile transportation network, serving shippers and businesses large and small across North America and Europe.
Friend with a truck series
Sometimes the only thing better than having a friend with a truck is having a friend with a bigger truck.
We worked closely with our marketing partners and a strategist to develop the theme of “we treat your freight like our own”. Leveraging that theme, the concept for this series positions Amazon Freight as not just a capable global logistics provider but also as a friend that’s there whenever you need help moving something from A to B, they just happen to have a slightly bigger truck.
Each video focuses on a different key value prop: broad network, transparent pricing, and flexible booking options.
Creative Director: Jonathan Loucks
Art Director: Rachel Spence
Strategy: Judy Abel
Copywriter: Kendall Tingey
Production Agency: Revery
Director: Amara Untermeyer
DP: Nicolas Restrepo
Brand guidelines
Amazon Freight’s brand guidelines were refreshed to include captivating photography, refined messaging, and a color palette that is modern yet still reflects its roots in the transportation industry. All elements of the brand guidelines were centered around presenting Amazon Freight in an authentic, human and innovative light.
Creative Director / Copy: Jason Pace
Art Director: Rachel Spence
Photography: Connor Surdi, Andrew Ling, Chris Scheurich
