Shoebox packaging redesign
In 2018 an extensive study was done to refresh the iconic Brooks Running shoebox. The goal was to elevate its brand presence while also maintaining the personality that its customers know and love.
I then worked closely with an external illustrator to curate and art direct the joyful, quirky crowd of runners that embody the Brooks Running philosophy of “Run Happy”.
Run Proud campaign
In 2019 Brooks launched its first ever pride campaign. We partnered with local LGBTQ+ run club FrontRunners to tell their story through merch, marketing materials, stickers and flagship store installations.
In addition to the playful rainbow runner illustration, the campaign centered heavily around elevated documentary-style photography that captured the love and enthusiasm within the FrontRunners community.
